Brand consistency





 

Are you willing to take the risk?



This is how the Coke Olympics can has changed over the years

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Are you planning to change your company’s logo? Think long and hard about this before you jump into decisions. There is something called brand consistency. A consistent brand identity makes your business seem more legitimate and make your company trustworthy. It will give your company a good impression that you know what you are doing and have a good strong team with brains who are experts.  Ask yourself how multinational brands like McDonald’s and Coke have defined logos and colours. These brand identities have become so well-known and well-remembered by their loyal customers. Make sure your logo, colours, fonts, and layout are consistent across all branded materials and advertisements.  



Do you want your business to be the first thing that customers think about when they need a product or service in your industry? That goal will be hard to achieve which can take up to 30 years to  be well matured. 

 

Why is brand consistency so important? 

This is where brand consistency falls into place, if you continually change your colours or logo, it will be difficult for people to remember your business when faced with several different choices. You need to pick colours and a logo that sets you apart from your competition and makes you easy to remember.

Keep this in consideration. If company A gives free gifts to their customers and gains some customers. What does your company also do the same thing? I do not recommend your company also does the same thing; hence your company didn’t get into business to be a copycat. You need to set your own path. Come up with your own ideas, better ideas. Set you standards so high that it makes it hard for your competitors to keep up. Always be ahead of them, no matter what. Be the first one to know the latest trends then let them follow.

 

 

 

The brand

The brand is the company.

A brand is an important element of any company. In actual fact the brand is the company. The brand needs to have strong and legit. This will lead to the brand having loyal client and recognition. Brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers.



This a group of people working on a creative and innovative brand image
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 The brand
The brand must have an innovative design approach that is based on careful analysis of your business, creative goals and application requirements. Strategic design of the brand relies on both innovation and creativity; this will help you to get your message across through a visual and none visual medium that has plenty of impact to the company.

These are the top six brand elements of a successful brand.

The name, it is a word or words used to identify a company, product, service, or concept .The name of the company or brand is very crucial as it must creative, catchy, exciting and appealing to the target market. The second element of the brands is a company logo this is the visual trademark that identifies the brand. The third element is the tagline; it will be used in during the television, radio and utube videos. It must be short and unique and downloadable friendly. The forth element is graphics; graphics are the pictures or images that are used for brand recognition .The fifth element is the Shapes; the type of shape your brand will use through their products must be consistent and the sixth element are the colours; these are the colours which will be used to identify the brand. It is important that in all your company’s products the brand uses the same colours.

In conclusion the brand must carry out a very good customer care relationship. The company must always meet the stakeholder needs and treat their clients with outmost respect and care. Hence it is always vital for the company to have and maintain a good image.