Friday, 16 August 2013

The brand


The brand is the company.

A brand is an important element of any company. In actual fact the brand is the company. The brand needs to have strong and legit. This will lead to the brand having loyal client and recognition. Brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers.

This a group of people working on a creative and innovative brand image
www.xcontent.com
 The brand
The brand must have an innovative design approach that is based on careful analysis of your business, creative goals and application requirements. Strategic design of the brand relies on both innovation and creativity; this will help you to get your message across through a visual and none visual medium that has plenty of impact to the company.

These are the top six brand elements of a successful brand.
The name, it is a word or words used to identify a company, product, service, or concept .The name of the company or brand is very crucial as it must creative, catchy, exciting and appealing to the target market. The second element of the brands is a company logo this is the visual trademark that identifies the brand. The third element is the tagline; it will be used in during the television, radio and utube videos. It must be short and unique and downloadable friendly. The forth element is graphics; graphics are the pictures or images that are used for brand recognition .The fifth element is the Shapes; the type of shape your brand will use through their products must be consistent and the sixth element are the colours; these are the colours which will be used to identify the brand. It is important that in all your company’s products the brand uses the same colours.

In conclusion the brand must carry out a very good customer care relationship. The company must always meet the stakeholder needs and treat their clients with outmost respect and care. Hence it is always vital for the company to have and maintain a good image.

30 comments:

  1. Could not agree more, the brand is practically what makes the company, if it can get damaged then the company might be seriously damaged.

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    1. Thats true, maintaing a good brand is hard work which needs effort

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  2. True...the brand concludes the company, the company is nothing without the brand.

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    1. Yes, therefor the company needs to be in good terms with the stakeholders and the general public at large

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  3. That's very interesting, nice to have a more in-depth understanding of how its not just the name that makes the brand but many other things as well.

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    1. Companies need to consider those elements mentioned above. This will lead to their companys having a strong brand.

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  4. very insightful article thanx for that dee-neo

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    1. You are more than well come, i hope you find those elements useful in the future.

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  5. I strongly agree with you on that point, that means an organisation has to take good care of its reputation and manage its identity by not engaging in unacceptable activities because that can harm a brand.

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    1. I could not agree more. Well said and straight to the point.

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  6. The brand of the company is one very crucial issue. The brand is the first thing that attracts an audience if I may use that word. What companies should know is that if the brand is tinted then so is the rest of the image of the company.

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    1. Yes , companys must understand that part. If the brand could be damaged it might take years to get it back on track. So it is crucial for companys to maintain their brands well.

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  7. the brand is an important thing that people should maintain in the company so good brand attracts the right customers.

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    1. Well said Mogau. All companys must maintain a good brand in order for them to attract new customers and maintain their current customers.

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  8. so true The brand plays a major role in the company. if the was no brand the company itself can never achieve anything and the brand should be named correctly because the name is also the image of that brand

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    1. The name is what sells your company. If the name of your company is not catchy and different, then it will be hard for your company to survive.

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  9. true brands play a major a role in the company, remember that even the company itself is a brand

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    1. Yes, therefore thats why it is important to have a good brand

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  10. Hmm, very interesting n deep. If only u had posted dis last semester then i would hve gotten 90% in my exam and assignments. But yeah a Brand is important to a company no doubt abt that. Hope to read more of ur posts

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    1. Wow , if only i knew. But hope utilise this blog for future use. My new post is out. I hope you will enjoy it :).

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  11. i certainly agree, and that explains why most companies constantly need new branding people with new ideas.

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    1. Yes, companies do need new , fresh and exciting ideas but must remember to stay consistent through out.

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  12. Thank you for the tips. I will certainly use them in the future

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    1. You are well come. These are very usefull tips.

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  13. Such techniques are needed for a company to adapt and survive in such compition we have

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    1. They are needed, this is a very big industry ,companies must adapt to stay in the game.

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  14. Thank you for the 6 elements.

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    1. You are well come and those 6 elements are important.

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    2. I wrote them down on my note book so that i wont forget them.

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    3. Good idea , and thank you once again.

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