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Friday, 23 August 2013
Brand consistency
Are you planning to change your company’s logo? Think long and hard about this before you jump into decisions. There is something called brand consistency. A consistent brand identity makes your business seem more legitimate and make your company trustworthy. It will give your company a good impression that you know what you are doing and have a good strong team with brains who are experts. Ask yourself how multinational brands like McDonald’s and Coke have defined logos and colours. These brand identities have become so well-known and well-remembered by their loyal customers. Make sure your logo, colours, fonts, and layout are consistent across all branded materials and advertisements.
Do you want your business to be the first thing that customers think about when they need a product or service in your industry? That goal will be hard to achieve which can take up to 30 years to be well matured.
This is where brand consistency falls into place, if you continually change your colours or logo, it will be difficult for people to remember your business when faced with several different choices. You need to pick colours and a logo that sets you apart from your competition and makes you easy to remember.
Keep this in consideration. If company A gives free gifts to their customers and gains some customers. What does your company also do the same thing? I do not recommend your company also does the same thing; hence your company didn’t get into business to be a copycat. You need to set your own path. Come up with your own ideas, better ideas. Set you standards so high that it makes it hard for your competitors to keep up. Always be ahead of them, no matter what. Be the first one to know the latest trends then let them follow.
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I personally think it is a good strategy to leave your company logo or name the way it is,because it will be easy to remember it if you don't keep on changing t, it might be stuck on other people's minds.
ReplyDeleteI also agree with you. Imagine the risk your company will be taking if you change your logo. People might like it or they might also not like it.
DeleteIt is a good thing to keep your identity the same for long time or even for good. The public won't keep up with the constant changes if you constantly change and you might seem confused to your customers.
ReplyDeleteI agree, it will be very hard for the customers if your company keeps on changing its logos and colours. Rather stick to one thing and focus on getting more customers and improving your company.
DeleteI agree with you. I also think it is a good advice for business people like myself so the next time i am engaging on strategic talks with my patners i will touch base on it. Thank you.
ReplyDeleteYou are well come. I hope your patners also think its a good idea to be consistent.
DeleteTrue consistency is what makes the company to grow, i believe that your company need to be remembered by one logo, there is no need to change your company's logo because you confuse your publics.
ReplyDeleteYes , if your companys logo does not change more people will recognise it and it will grow
DeleteChanging Logos is just a waste of time and money. If you keep on changing logos over and over again then it'll become boring and confusing for some. Today it's this, tomorrow it's that. If you have a logo then stick to it. All you have to do is just modify it here and there but not too much to the point were it is totally unrecognisable.
ReplyDeleteTrue, the more you change your logo it will be the more you loose customers and you will end up unrecognised.
Deleteif every new and developing brand or product maker read what is on these blog will learn to protect his company or brand (Legitimacy and copy right),as there are a lot of competitors out there who are willing to do what ever it takes to bring you and your product down,some even use the Spoofing technique.so keep calm and trademark your brand
ReplyDeleteCompanys must read these blogs to learn more about brands and branding. This will also help them to keep up with their competitors.
Deletei also agree that keeping your logo and business name is a good thing because it saves you money and you wont lose customers
ReplyDeleteYes, instead it gains you more customersw . There are people who believe in brand loyalty
Deletemaintaining coporate identity is also of huge importance in the industry, fascinating blog indeed.
ReplyDeleteIt is important , not only to the company itself but also to the target audience at large.
DeleteI agree, thank you for the nice blog
ReplyDeleteI am glad you enjoyed reading this blog.
Deletelovely blog thank you
ReplyDeleteYou are well come. Thank you for reading this blog
DeleteIt is very important for the company i agree because its the one that makes or breaks the company
ReplyDeleteYes, i also agree with you. The brand makes or breaks the company.
DeleteI agree with you, great blog.
ReplyDeleteThank you. I am glad you enjoyed reading this blog
DeleteInteresting, so I have to be consistent with my brand and not keep changing it all the time coz it might alienate my customers. Interesting to know. You actually intelligent babe, impressed.
ReplyDeleteThank you. Yes you must be cnsistent other wise you will alienate your customers.
DeleteShe is a very intelligent young lady indeed.
DeleteThank you so much.
DeleteI was hinkig of starting my own business and now I have a wider view about brands. Thank you so much dear.
ReplyDeleteI think starting your own business is a clever idea and please do use the tips I provided in my blogs. Thank you
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